Judy Guido will be joining me in facilitating the Snowfighters Institute “Forum for Sales” event May 21, 22, 23, 24. Judy is a nationally recognized authority on sales, strategic planning and managing a sales force.
Judith Guido is Chairwoman and founder of Guido & Associates, a business management company specializing in the areas of Strategy, Branding, Sales, Research, Product Development, Sustainablity and Women’s markets, while focusing on helping organizations grow their people and profits. Judy has been recognized as one of the highest ranking women in the Green Industry. Prior to founding her own business management practice, Guido was the Executive Vice President of Valley Crest, the nation’s largest [$950 million with 10,000+ employees] privately-held integrated landscape firm. Some of Valley Crest’s brands include Valley Crest Landscape Architecture, Valley Crest Landscape Development, Valley Crest Golf, Valley Crest Tree and Nursery and the 135+ U.S. Lawn franchises.
Guido was Chief Marketing officer and Executive Vice President of business development and strategic alliances for Cirqit, a New Jersey based technology and consulting company. She also served as the senior marketing and strategy executive with ServiceMaster, a $3.5+ billion Fortune 500 company, and a global service provider.
Judy is an advisor and board of director for the Yellowstone Landscape Group, which was founded in 2008 and is now the tenth largest commercial landscape management firm in the country. Guido also sits on the executive board of a non-profit organization called Generation Water, which is a sustainable organization dedicated to water conservation and management, and training young adults for careers in the Green Industry.
Guido was one of four executives who took LandCare USA public [IPO] on the New York Stock Exchange (NYSE) in June of 1998. She was the Executive Vice President and national director of sales at LandCare USA, which was purchased by ServiceMaster in 1999, and integrated into their TruGreen group.
A consulting professional, specializing in service industries’ including the Green, Snow and Real Estate market, Guido has been involved in over ninety mergers and acquisitions. She is a member of PLANET, an international Green association, and sits on their public relations and marketing committee. She was a lead player in PLANET’s rebranding initiative. Guido was also instrumental in the national rebranding for Valley Crest, Aquascape and Snow and Ice Management Association. She is a member of several green international, national and regional associations including IECA, SIMA and CLCA.
She is a contributing author to the globally successful book “Branding Across Borders”. She is currently working on a book, “Titans of Our Industry-Lessons Learned from the Greatest in the Green Industry”. She is a nationally recognized public speaker and researcher in the Green industry. Guido is a contributing editor and columnist for association publications including Planet News, Irrigation and Green, IECA Connection, and SIMA News. She has educated thousands of Green and Snow industry professionals over her career through her keynote talks, symposiums, webinars, mentoring and columns. Judy has worked with Fortune 500 companies, Contractors, Professional Associations, Manufacturers, Distributors, Private Equity Groups, Growers, Engineers, Architects, Government Leaders, Non-Profits, and one-man companies to help them grow their organizations.
Judy Guido has raised over $250 million in public and private funding. She has served as an advisor to many green and snow associations. She is also a former television producer and director for business cable programming. Judy Guido has amassed significant research in both the Green and snow industries which provides companies with a competitive advantage, and has developed a world-class business and sales training program for both industries. Judy helps companies build sustainable business strategies and workforces, providing them with on-going revenue streams while creating differentiation.
Judy Guido received a Masters Degree in Business from the University of Connecticut, held a Series Six securities license, and a Certificate in Television Director & Production. Guido is currently enrolled in a Peter F. Drucker & Masatoshi Ito School of Management in a post graduate program on strategy and sustainability.
Judy is a welcome addition to the Snowfighters Institute stable of facilitators and researchers, dedicated to raising the level of professionalism in the snow industry in North America.
For more details on the “Forum for Sales” event at Snowfighters Institute in Erie, PA – go to www.snowfightersinstitute.com